Pure Cotton vs Polyester Mix
Keep your guests coming back…
PURE COTTON vs POLYESTER MIX?
During these fiercely competitive times it must be tempting for businesses to consider cheaper or allegedly faster drying, stronger alternatives for their towelling products, but will this decision pay in the long term?
The person who really matters in this decision is the guest. One of the most important items in creating a comfortable, spa-like experience in the bathroom are the towels. Soft, sumptuous 100% terry cotton towels exude luxury even though they are subjected to wash after wash. How many times have you been disappointed by the quality of towels during your accommodation stays? It’s not an area where quality should be comprised. At the very least you expect the towels to be of the same quality as one you would use at home.
Recently promoted in Australasia are polyester mix towels which have unproven claims to be faster drying and more durable. However, the tendency of the polyester mix base to grey over time, along with the danger of them permanently warping in commercial dryers, make them a liability for hospitality use. European and North American linen resellers rarely stock polyester mix products for commercial use due to these concerns.
GUEST PREFERENCE – the research
In independent testing by The Sweet Home, American B&B Innkeepers and House & Garden, 100% terry cotton towels overwhelmingly topped the reviews for softness, absorbency and durability. Additionally, a recent Xeros study of hotel guests revealed that the quality of the towels impact guest satisfaction, brand perception, as well as customer loyalty.
If your towels are hired/supplied and you do not think they fulfil your requirements, ask why! By choosingHospitality Textiles luxurious 100% terry cotton towels you can be assured of a quality long-term investment. Our towels not only look and feel fantastic wash after wash, but are very competitively priced. Don’t take the gamble – talk to Hospitality Textiles today to receive your free*, pre-washed, pure long fibre 100% cotton terry towel sample and appreciate the difference.
0800HOSTEX | 800 467 839 |
* Offer available to operator/owners of hotels, motels or commercial users of towels. Subject to conditions.